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27 October 2011 - 28 October 2011
EIGHTH ANNUAL INTERNATIONAL
RETAIL INDUSTRY FORUM 2011
BATTLE FOR THE CONSUMER
President Hotel, Kyiv

First day (October 27, 2011)

 

9.00-10.00

REGISTRATION OF DELEGATES
WELCOMMING COFFEE
PARTICIPATION IN PARTNERS’ EXPOSITION
NEGOTIATIONS WITH COLLEAGUES

10.00-13.00

Section 1
MAIN TRENDS OF UKRAINIAN RETAIL

Important to discuss:

• The main factors that affect the retail market in Ukraine
• Consolidation in the Ukrainian retail market. Key M & A transactions in 2010-2011. (food and non-food retail)
• Saturation of the Ukrainian market with modern trade formats. The most popular formats in the capital and regions. The development of new formats of trade
• The role and place of the retail in the Ukrainian economy
• Legislative regulation of the retail

Focus-discussion
Retail business: how to get financing
Important to discuss:

• How to raise funds for the development of a network? What financial tools are available now, what to expect in the near future?
• Assessment of attractiveness of the Ukrainian retail market for investors
- Which segments are most attractive to investors?
- How to overcome the differences in the assessment of business networks between owners and investors?

13.00-14.00

LUNCH
PARTICIPATION IN PARTNERS’ EXPOSITION
NEGOTIATIONS WITH COLLEAGUES

14.00-16.00

Section 2
TOOLS OF THE BATTLE FOR CONSUMER

Important to discuss:

• Changes in customer needs: summary of all sectors of the retail business in Ukraine. Consumer behavior abroad
• What customer needs must be implemented in the first place?
• The most effective tools for networks to attract customer loyalty
• Technology improving service quality and customer service in stores
• The impact of technology on consumer behavior
• Participation in social networks: a fashionable trend or a critical need for modern business?
• Tools rapid response to customer needs in order to make adjustments in business management

16.00-16.30

COFFEE-BREAK
PARTICIPATION IN PARTNERS’ EXPOSITION
NEGOTIATIONS WITH COLLEAGUES

16.30-18.00

Continuation of section 2
TOOLS USED IN COMPETING FOR CONSUMER

Important to discuss:

• Price wars of retailers in the buttle for the consumer: the effectiveness and impact
• Online Store, as a nice complement of your favorite store. Key rules for successful retailers in the Online
• Where do consumers like to shop? Analytical section
• The emotional component purchases, or how to make money on the emotions?
• Adaptation of marketing strategies of international networks to the specifics of the Ukrainian market
• Consumer bank lending as a tool to increase sales network. Banks' policies in relation to consumer credit

18.00-19.00

COCKTAIL
PARTICIPATION IN PARTNERS’ EXPOSITION, NEGOTIATIONS WITH COLLEAGUES

Second day (October 28, 2011)

 

9.00-10.00

REGISTRATION OF DELEGATES
WELCOMMING COFFEE
PARTICIPATION IN PARTNERS’ EXPOSITION
NEGOTIATIONS WITH COLLEAGUES

14.00-16.30

Section 1
RETAIL BUSINESS MANAGEMENT IN MODERN CONDITIONS
HOW TO INCREASE COMPETITIVENESS

Important to discuss:

• What should retailers invest now? Where will investment bring the greatest results?
• Ways to reduce costs in the retail business
• The interdependence of producers and retailers?
• The value of its own brands in the retail product line matrix
• On what should we focus: on the geographic expansion and network optimization?
• Methods to increase the turnover per square meter
• Reformatting of existing stores

12.00-12.30

COFFEE-BREAK
PARTICIPATION IN PARTNERS’ EXPOSITION
NEGOTIATIONS WITH COLLEAGUES

12.30-14.00

Section 2
HOW TO INCREASE GROWTH OF THE BUSINESS BY HR MANAGEMENT

Important to discuss:
• Methods to reduce flow of valuable staff / sellers
• The effectiveness and feasibility of customer loyalty programs to staff
• Coaching technologies in the retail trade as a tool for accelerating the adaptation of personnel and improving sales performance

14.00-15.00

LUNCH
PARTICIPATION IN PARTNERS’ EXPOSITION
NEGOTIATIONS WITH COLLEAGUES

15.00-17.30

Section 3
LOYALTY PROGRAMS AND THEIR POTENCIAL

Important to discuss:
• Review of existing loyalty programs in the Ukrainian retail market
• What loyalty programs are more attractive to consumers?
• The effectiveness of loyalty programs of large shopping malls
• Increased competence in managing the range. The value of loyalty programs
• How to determine the amount of resources (financial, IT, HR) for high-quality processing and use of data collected through loyalty programs?
• Do the Ukrainian market need the coalition programs? Experience of implementation the coalition programs in Russia

17.30-18.30

COCKTAIL
PARTICIPATION IN PARTNERS’ EXPOSITION, NEGOTIATIONS WITH COLLEAGUES

CONDITIONS OF PARTICIPATION IN THE FORUM

For retailers, producers and vendors – 3600 UAH (VAT included)

For companies providing services and solutions – 5500 UAH (VAT included)

Discounts:
Second participant from company – 5%
Third and next participant from company – 10%

Delegate package includes:
- Right to be present on the event on October 27th and on October 28th
- Ability to take a part in discussions, presentations during the forum
- Promo materials of the forum
- Coffee-breaks, lunch
- List of forum participant 

Contacts:
Meeting Point
tel./fax: +38 (044) 390 7670

For questions concerning delegate registration please contact:
Aliona Zhupikova, e-mail: a.zhupikova@meetingpoint.com.ua

For questions concerning partnership participation please contact:
Ekaterina Golik, e-mail: k.golik@meetingpoint.com.ua

For questions concerning information support please contact:
Irina Iakhno, e-mail: i.iakhno@meetingpoint.com.ua

Project manager:
Artem Shlapak, e-mail: a.shlapak@meetingpoint.com.ua

Phone number:
+38 /044/ 232-98-40
E-mail:
Speaker registration

Delegate registration

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To order event